It?s no secret that the internet climate has changed nearly 200 percent over the course of the last year and a half. The search engines have literally changed the entire face of the internet with algorithmic changes and a new means of measurement for those who are trying to increase their visibility and improve their online standings. Unless you?ve kept your finger directly on the pulse of the internet, you?re quite likely noticing a slight lowering of your traffic and rankings and wondering what to do to change that.
The Best! You?re wondering what you could do that might help to kick start your online visibility. The answer that you?re finding ?surprised you. Blogging gains traffic and increases visibility? Does it really help that much?
According to statistics in website marketing gathered? by Pmetrics, blogging can help you immensely to increase your visibility and is probably the best of online marketing tactics that you can use.
?The really great part about that is that it? doesn?t cost all that much to have your blog updated several times a week. This is true even if you?re not the world?s best content writer. One article written by a good writer which costs you about ten dollars can pay for itself tenfold within a few months. The cost is low and the rewards are high, so put blogging on your list of things to do.
Informational articles which offer real help to customers who are looking for a way to accomplish something or how-to?s are going to be read over and over again. Whether they are on your blog or appear as your pages online, take the time to populate your own website with quality content.
Guest blogging gets your name out on other sites and touches their traffic as well. Don?t write an article purely for the link. Be a good guest and write the item in such as way as to give quality content for the other site in exchange for the link back to your website that they will offer.
Google has spoken time and time again, telling us that ?content is king.? The accuracy of that statement has been in dispute by people for years. Since the first blog appeared on the internet, people have been telling us that the blog isn?t really a powerful tool for marketing. Guess what? They?re wrong. Get your content writers in motion.
The Worst Marketing Tactics!
Take down the popups!?
There are plenty of old fashioned marketers out there who will tell you that disrupting your client?s visit to your site will give you what you need. Guess what, they?re wrong again. ?They are marketing to an internet of five years ago using methods that were common then and not now . Here are a couple statistics? about disruptive or popup ads that every marketer needs to know.
According to Kissmetrics, one of the most popular online website marketing analysis companies, popups are sending away more traffic than they are gathering. Popping up that email list signup in the middle of the page is being seen as a disruption by more than 70% of visitors.
Most people view it, do not sign up and because it disrupted their business on your site, they leave it immediately.Your traffic left and found another company based on a mistake that you made?a disruption that you had control over.
Learn from those statistics and take down the things that disrupt their visit in any way. Most people don?t have time or inclination to see your list in front of their face and to them, it?s much the same as having a salesman pop out of the closet at home and shove literature in their pocket. Place them on the sidebar rather than smack in the middle of your site.
Use your website wisely and let it draw in visitors with your good content, not send them away with the disruptive ads.
Source: http://dopplerinternet.com/worst-website-marketing/
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