It seems ereaders are going to be a hot holiday tech gift this year -- the Tickle Me Elmo for grown-ups, if you will. The space has certainly heated up of late. A market once dominated by the iPad and a few generations of Kindles is starting to rumble with the introduction of the Kindle Fire and the Barnes & Noble Nook Tablet.
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How are these new gadgets being received on the web? Our friends at Tableau Software have been measuring, and compiled this sharp, interactive graphic.
The Kindle Fire seems to have won the race by volume of searches and shares, and that's not surprising. Amazon has been a leader in the ereader space for years, and the Kindle's leap to a modern mobile operating system (Android) is big news.
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However, note the sentiment analysis around the Nook Color. There's a stronger margin of positivity around this new product than its competitors -- perhaps a sign of what the sales curves may look like after the holiday rush has subsided.
Also please be aware that for the purposes of this graphic, Twitter data on "iPad" combined the terms "iPad" and "iPad 2."
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